Performance Marketing - Senior Executive

Role : Senior Executive Performance Marketing

• Digital Campaign Management:
• Develop and execute endtoend digital marketing campaigns across channels such as social media email SEO and paid advertising.
• Monitor and analyze campaign performance providing insights and recommendations for improvement.
• Content Creation and Optimization:
• Create engaging and compelling content for various digital platforms ensuring alignment with brand messaging and values.
• Optimize website content for SEO user experience and lead generation.
• Social Media Management:
• Manage and grow our social media presence across platforms including Facebook Instagram Twitter and LinkedIn.
• Develop and implement social media strategies to increase brand awareness and engagement.
• Email Marketing:
• Plan and execute email marketing campaigns to nurture leads drive conversions and enhance customer retention.
• Segment and target email campaigns based on customer behavior and preferences.
• Analytics and Reporting:
• Utilize analytics tools to track and measure the success of digital marketing efforts.
• Prepare regular reports showcasing key performance indicators and actionable insights.

• Education:
• Bachelor s degree in Marketing Digital Marketing or a related field.
• Experience:
• Proven experience in digital marketing with a focus on campaign management social media and email marketing.
• Familiarity with SEO best practices and tools.
• Skills:
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Analytical mindset with the ability to interpret data and make datadriven decisions.
• Creativity:
• Ability to think creatively and contribute innovative ideas to marketing strategies.

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