Lead Marketing Manager

Lead Marketing Manager

Overview:

Key Responsibilities:

• Develop and execute strategic marketing plans to achieve sales targets
• Conduct market research and analysis to identify trends and opportunities
• Lead and mentor a team of marketing professionals to deliver highquality campaigns
• Oversee the creation of compelling content for various marketing channels
• Collaborate with sales and product teams to align marketing strategies with business goals
• Manage the marketing budget and allocate resources effectively
• Measure and report on the performance of marketing campaigns and strategies
• Identify new market segments and develop targeted strategies to reach them
• Stay updated on industry trends and best practices to drive innovation
• Build and maintain strong relationships with external partners and agencies

Required Qualifications:

• Bachelors degree in Marketing Business or related field
• Proven experience in a senior marketing role with a focus on strategic planning and team management
• Demonstrated success in developing and implementing marketing strategies that drive business growth
• Strong analytical skills with the ability to interpret data and make informed decisions
• Excellent leadership and communication skills
• Proficiency in digital marketing tools and platforms
• Sound knowledge of market research and analysis techniques
• Ability to manage budgets and optimize marketing spend
• Proven track record of building and leading highperforming teams
• Strategic thinker with a creative and innovative mindset
• Ability to thrive in a fastpaced and dynamic environment
• Proactive and resultsdriven approach to marketing
• Strong project management skills with the ability to prioritize and multitask effectively
• Relevant certifications in marketing or related fields are a plus

strategic planning,market analysis,team leadership,digital marketing,data analysis,budget management