Luxury Goods VP of Global Marketing amp Communications

About the Company:

Founded in 1994 this avantgarde jewelry house has become a trendsetter by reinventing traditional jewelry codes with innovative and daring creations. Inspired by the diverse fashion icons of Paris the brands unique style is both romantic and rebellious reflecting the creative effervescence of France. Each collection combines noble materials and precious stones designed with passion to bring the Parisian spirit to an international audience.

This jewelry houses transgressive style invites individuals to express their unique personality allowing for limitless accumulation of pieces to reveal originality and shine in all circumstances. Committed to making luxury accessible the brand opens the doors to a world where elegance is an everyday reality transforming desires into glittering reality and making diamonds within reach for everyone.

The VP Global Marketing & Communications will be responsible for enhancing brand awareness and ensuring the successful launch of products and collections to support business growth. This role requires a strategic visionary who can identify target audiences create and execute comprehensive marketing and communications strategies and oversee the Marketing teams activities.

Key Responsibilities

Strategic Planning and Analysis:

• Analyze key marketing performance metrics conduct market research and forecast trends.

• Perform competitor analyses and evaluate campaign results to formulate actionable insights.

• Develop and adapt marketing strategies tailored to various markets and distribution channels (retail ecommerce distributors).

Marketing Management:

• Implement 360 marketing plans for product launches and events.

• Enhance trade marketing efforts and ensure the successful launch of products and collections.

• Provide sales teams with necessary tools and materials.

• Identify new business opportunities and create actionable plans for continuous marketing improvement.

• Oversee annual marketing budgets and optimize expenditure.

Brand Management:

• Create and nurture a compelling narrative for the brand and its products.

• Advise on corporate brand development and related products impacting brand image and sales (e.g. certificates bags POS materials).

Communications:

• Manage and scaleup communications across all channels (media press PR distributors).

• Present new products to markets expand the brand network and develop sales and communication tools.

Training and Development:

• Create training materials for internal teams and external partners/franchises including guidelines product charts and sales speeches.

Team Management:

• Collaborate with and supervise designers product teams and workshops on marketing and communications matters.

• Coordinate and oversee the progress of all stakeholders involved in marketing projects.

Profile Requirements

• Education: Masters degree (Bac4/5) in Marketing Communications or a related field.

• Experience: Minimum of 10 years in management and marketing within the jewelry or luxury goods industry.

• Language Proficiency: Fluent in English and French.

• Skills:

  • Strong network and experience in implementing targeted marketing actions.

  • Passionate about the luxury industry especially jewelry.

  • Proven ability to deliver results and adapt to technical and operational constraints.

  • Excellent networking and persuasive skills.

  • Exceptional written and oral communication skills.

  • Energetic bold and capable of projecting a vision.

  • Can do and handson spirit adaptable to an agile work environment.

Jewelry,Jewelry Design,Luxury Brand Marketing,Luxury Goods