Strategist

Reports to: Vice President of Strategy and Research

Supervises: Strategy Coordinators Strategy Specialists

QUALIFICATIONS:

• Bachelor (4 year) degree is required; in Advertising Public Relations or Marketing is preferred
• 710 years of relevant work experience advertising/marketing agency experience preferred
• Understanding of business and brand principles
• Strength in financial/business analysis
• Excellent written and verbal skills

OBJECTIVE:

• As a Strategist at our Agency your role will be focused on producing strategic insights that help lead our clients brand and business strategy.
• You will play a crucial role in shaping the future direction of client organizations driving growth and ensuring longterm success.
• A successful candidate will be a strategic thinker with a deep understanding of business processes a track record of delivering results a passion for innovation and an understanding of the critical role marketing/advertising plays in sustainable growth.
• Passion and curiosity are required inspiring the team by providing clarity and completion to connected brand experiences.

JOB RESPONSIBILITIES:

• Strategic Planning: Collaborate with senior leadership to develop refine and execute a clients strategic plans. Identify growth opportunities analyze market trends and provide valuable insights to shape the organizations future.
• Market Analysis: Analyze comprehensive market research competitive analysis and industry benchmarking to identify potential areas for expansion and differentiation.
• Business Performance Analysis: Assess the clients current performance and financial health including risk assessments and identify areas for improvement and optimization. Develop key performance indicators (KPIs) and regularly monitor progress.
• Audience Intelligence: Develop a deep understanding of the target audience(s) by conducting thorough research including demographics psychographics online behavior and emerging trends.
• Creative Strategy: Use audience insights and business analysis to create compelling creative/messaging strategies with associated briefs that spark innovative creative ideation.
• Innovation and New Initiatives: Propose and champion innovative ideas and new business initiatives. Drive crossfunctional teams to execute on these initiatives and track their success.
• Stakeholder Engagement: Build strong working relationships with internal and external stakeholders including clients partners and industry associations to support business development and collaboration.
• Reporting and Communication: Prepare and present strategic plans progress reports and recommendations to senior management and other relevant stakeholders. Effectively communicate complex ideas clearly and concisely.

SKILLS REQUIRED:

• A selfstarter with high expectations
• Skilled at managing your own time
• Ability to thrive in a fastpaced environment and juggle multiple projects
• Strategic planning skills: strong strategic thinker ability to thread insights throughout business and brand strategy
• Excellent communication and presentation skills
• Strong analytical and problemsolving skills
• Digitally fluent with knowledge of digital marketing best practices
• Proficiency in interpreting data analysis financial modeling and market research
• Adaptability with a willingness to embrace change and innovation
• A strategic mindset with the ability to see the big picture while paying attention to detail

Remote Work :

No