Product Specialist Senior 4-7 Years
Posted on :
15-08-2024
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1 Vacancy
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Job Description
We re looking for a smart & experienced Product Specialist in our MarTech product suite.
Marketing Activation mission is to:
Attract new customers drive visitation & create engaging relationships.
By creating personalized experiences in customers journeys (from inspiration to integration)
The world around our organization has changed requiring us to catch up and take back control of how and when we engage with our customers.
Theres an acceleration journey worth multibillion incremental revenue over the coming years.
To enable that we need accelerate and future proof the MarTech stack and thus the Marketing Activation product function.
Simply put: we send messages. To nudge customers back on their buying journey. Our customer problem to solve is; which message for whom on which channel to send when and how often.
Specifically within the audience domain we have reached both a size and complexity that requires additional support.
The essential capability of figuring out which groups of customers should receive which message ( audience ) has opportunities to improve for example in advanced segmentation (MLbased).
The complexity is amplified by the current situation where both buy and build scenarios need to be developed in parallel.
The scope of the consultant services is to:
The current audience team consists of 12 members and has an everevolving tech stack. Everything we own is homegrown backend services within GCP. That implies an everexisting need to remain simple and clean while we expand.
The Product Specialist will be focused on optimal value creation. In essence that is balancing new development and required maintenance. How do we keep increasing the relevancy of our audiences to reach our customers on their omnichannel journey.
Requirements
- Analytical skills it s no rocket science though the age and size of the product brings substantial intellectual challenge. Engineering knowledge is not needed but a highlevel understanding of what different technologies are called and capable of (within GCP) would be beneficial.
- Product mindset/experience To not get lost in details and opinions but remain focused on client value and impact rooted in data. A nicetohave therefore is experience in an entrepreneurial environment.
- Interpersonal skills Cross cultural crossorganizational requires style flexibility and selfawareness.
Employment Type
Full Time
Key Skills
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