Salesforce Pardot Admin

Skills required

Work collaboratively with internal stakeholders

Effectively gather Pardot requirements and manage internal expectations

Maintain view of ongoing marketing campaigns and manage reporting/analytics

Apply Pardot functionality like content personalization and automation

Configure Pardot business units user profiles permissions optimally

Plan and analyze integrated Pardot campaigns adjusted based on performance

Lead Pardot implementations endtoend following best practices

Ability to think strategically while configuring Pardot technically

Change management skills to drive Pardot enduser adoption

Related Technical Skills required

5 years Pardot administration experience

Salesforce APIs and integrations

Salesforce and Pardot certification

Expertise with data sharing connectors between Pardot/Salesforce

Proficient in Pardot and Salesforce reporting and analytics

Experience with Salesforce CMS custom sites domains

Agile methodologies

Automation tools like Process Builder Flows

Education

BS or equivalent degree in Business management Computer Science Engineering or related discipline required. MBA degree preferred.

Salesforce certifications:

Certifications

Salesforce Administrator Certification (required)

Marketing Cloud Administrator (strongly preferred)

Salesforce Sales Cloud Consultant Certification (preferred)

Salesforce Marketing Cloud Consultant (preferred)