Industry Pro Program Lead Generation Specialist

• Develop a comprehensive list of potential leads including sailing clubs sailing instructors windsurf instructors water sport hire centres onwater professionals.
  
• Use various tools and databases to identify and compile contact information for prospective Pro Program members.
  

• Liase with Group CRM team to request personalised invitations to identified leads introducing them to the benefits and opportunities of the Pro Program.
  

• Review and validate applications from individuals wishing to join the Pro Program.
  
• Verify credentials of applicants to ensure they meet the Pro Program criteria.
  

• Maintain and update the lead database ensuring all contact information is accurate and up to date.
  
• Track outreach efforts and responses in CRM tools to monitor progress and effectiveness.
  

• Work closely with the Group CRM Manager and NSA Marketing team to refine outreach strategies and improve the application process.
  
• Provide regular reports on lead generation activities outreach results and application validations.
  

Requirements

• Excellent computer literacy.
  
• Proven experience in generating leads within a B2B environment particularly for industryspecific programs.
  
• Understanding of sales funnels customer journeys and how to align lead generation strategies with marketing campaigns.
  
• Expertise in using CRM tools like Salesforce HubSpot or similar for managing and tracking leads.
  
• Familiarity with digital marketing channels (e.g. SEO PPC email marketing) to drive lead generation efforts.
  
• Bachelors in Analytics/related background.
  
• Proficient with data scraping techniques.
  
• Excellent communication skills.