Product Marketing Manager

PowerAPI is seeking a dynamic and innovative Product Marketing Manager to join our team of dedicated professionals. As part of a forwardthinking company that specializes in intelligent modular and composable commerce platform & APIs you will play a pivotal role in launching the product marketing strategy.

Our ideal candidate values accessibility accountability and creativity and is committed to driving performance and fostering a culture of diversity and inclusion.

At PowerAPI we believe in the power of teamwork integrity and continuous innovation and we are looking for a leader who shares our passion for delivering exceptional customizable commerce experiences. Join us and leverage cuttingedge technology to empower businesses and make a tangible impact in the industry.

Tasks

• Develop and execute comprehensive marketing plans to promote PowerAPIs suite of commerce modules ensuring alignment with company objectives and market trends.
• Collaborate with crossfunctional teams including product development sales and customer support to ensure cohesive messaging and successful product launches.
• Conduct market research and competitive analysis to identify opportunities for product differentiation and growth providing actionable insights to guide strategic decisions.
• Create compelling marketing content such as product briefs whitepapers case studies and social media posts to effectively communicate the benefits and features of PowerAPIs offerings.
• Monitor and analyze the performance of marketing campaigns using datadriven insights to optimize strategies and report on key metrics to stakeholders.

Requirements

• Bachelors degree in Marketing Business or a related field.
• Minimum of 5 years of experience in product marketing preferably within the software development industry.
• Strong understanding of API technology and its applications in commerce platforms.
• Excellent communication and collaboration skills with a proven ability to work effectively in crossfunctional teams.
• Demonstrated ability to develop and execute successful marketing strategies and campaigns.