Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
Proofreading advertising material & creatives before launching campaigns.
Coordinating and overseeing the development and launch of campaigns.
Execute performance campaigns across digital platform (Facebook, Google) and on App
Managing budgets and monitoring campaigns costs and ROI metrics.
Tracking and presenting campaign data such as views, CTR% CR%, engagements
rates.
Monitoring audience and media trends, practices, and new technologies.
The ability to generate compelling content for the usage of ads both in Arabic and
English.
Proposing new ideas, and finding new streams of audience acquisitions
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