Social Media Manager

Join our SmartRental team!

SmartRental Group is a young company with great dynamism dedicated to the operation and management of properties for the tourism and catering sector.

Our vision is to be the European leader in the market providing diverse solutions and adapted to all accommodation needs.

With more than 10 years of experience our activity focuses on hotels apartments hostels student residences and luxury residences for the elderly.

Our portfolio has brands such as SmartRental Collection Akeah Malacuna Live It Suio Evoca and Lemonade covering various vertical markets in the Living and Hospitality sector.

What will you do

Content Creation and Programming:

• Develop engaging publications for social networks including texts images graphics and videos.
• Use content scheduling tools (such as Hootsuite Buffer or native scheduling tools of each platform) to plan and schedule content.
• Video Editing: Create and edit videos using tools like CapCut Adobe Premiere or similar for posting on platforms like Instagram Reels TikTok or YouTube.

Social Media Profile Management:

• Maintain and update company profiles on platforms such as Facebook Twitter Instagram LinkedIn TikTok and others.
• Ensure profile information is uptodate consistent and optimized across all platforms.

Monitoring and Response:

• Monitor social media activity including mentions comments and direct messages.
• Respond to comments and messages in a timely and professional manner.
• Manage community interaction encourage participation and build brand loyalty.

Research and Analysis:

• Investigate current trends in social networks and topics relevant to the target audience.
• Analyze the competition and study their strategies on social networks.

Analysis of Metrics and Reports:

• Use social media analytics tools (such as Facebook Insights Twitter Analytics Instagram Insights) to evaluate post performance.
• Create regular reports on key metrics like reach engagement follower growth and conversion rates.
• DataDriven Strategy: Utilize insights from metrics to continuously improve content strategy and drive engagement.

Advertising Campaigns:

• Assist in the creation and management of advertising campaigns on social networks.
• Help target audiences and set up ads.
• Monitor campaign performance analyze results and make datadriven adjustments to optimize results.

Development of Content Strategies:

• Collaborate in the planning and development of innovative content strategies for social networks.
• Participate in brainstorming sessions to generate creative and relevant ideas.

Graphic Design and Video Editing:

• Create graphics and other visual elements using tools like Canva Photoshop Illustrator and InDesign.
• Edit videos for posting on platforms like Instagram Reels TikTok or YouTube using CapCut or other video editing tools.

Influencer and Collaboration Management:

• Identify and contact potential influencers or collaborators.
• Assist in managing relationships and agreements with influencers to enhance brand visibility.

Customer Service and Support:

• Provide exceptional customer support through social media channels.
• Solve queries and manage complaints or issues that customers may have in a professional and timely manner.

Events and Promotions Support:

• Help promote special events and campaigns through social networks.
• Manage live event coverage through realtime publications ensuring maximum engagement and visibility.

What do we look for

• 35 years of experience in similar role preferibly in the Hospitality/Lifestyle secto
• Must be fluent inEnglish
• Proficiency in CapCut or similar video editing software is highly desirable.
• Strong understanding of current social media trends and best practices.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fastpaced environment.
• Creative mindset with a passion for digital media and innovation.

What do we offer

• Competitive salary
• Possibility of professional development and growth within an expanding company
• Discounts in our hotels and other benefits