Marketing Manager - Retail Business

About Ridhira Group:

Ridhira Group is at the forefront of innovation in the retail sector committed to delivering exceptional products and experiences that resonate with today s discerning consumers. Our retail division is focused on launching cuttingedge products that redefine customer expectations blending modern design with functionality and sustainability.

Role Overview:

We are seeking an experienced and strategic Marketing Manager to lead our retail marketing initiatives. The ideal candidate will have a strong background in launching products and driving their success from inception to market leadership. You will be responsible for developing and executing comprehensive marketing strategies that elevate our retail brand enhance customer engagement and drive sales growth.

Key Responsibilities:

• Product Launch Strategy: Lead the planning development and execution of product launch strategies ensuring successful market entry and longterm growth.
  
• Brand Positioning: Develop and refine the brand s positioning in the market ensuring alignment with customer needs and market trends.
  
• Campaign Management: Design and manage integrated marketing campaigns across digital and traditional channels to maximize brand visibility and customer acquisition.
  
• Market Research & Insights: Conduct thorough market research to understand customer behaviour competitive landscape and emerging trends to inform marketing strategies.
  
• Digital Marketing Leadership: Oversee digital marketing efforts including SEO SEM social media content marketing and email campaigns driving online traffic and conversions.
  
• Crossfunctional Collaboration: Work closely with product development sales and operations teams to ensure cohesive gotomarket strategies and successful product launches.
  
• Performance Analysis: Monitor and analyse the performance of marketing campaigns providing actionable insights to optimize strategies and improve ROI.
  
• Team Leadership: Build and lead a highperforming marketing team fostering a culture of innovation collaboration and excellence.
  
• Budget Management: Manage the marketing budget effectively ensuring optimal use of resources to achieve strategic goals.
  

Key Requirements:

• Educational Background: MBA/PGDM in Marketing from a reputed institute.
  
• Experience: 8 years of experience in marketing within the retail sector with a focus on product launches and brand management. Experience with top retail companies is highly preferred.
  
• Proven Track Record: Demonstrated success in launching and scaling products with a deep understanding of the retail market and consumer behaviour.
  
• Digital Marketing Expertise: Proficiency in digital marketing tools and platforms with a strong grasp of SEO SEM social media and content marketing.
  
• Analytical Mindset: Strong analytical skills with the ability to interpret complex data and translate it into actionable marketing strategies.
  
• Leadership Skills: Proven ability to lead inspire and manage a team with strong interpersonal skills to collaborate effectively across departments.
  
• Communication Skills: Excellent written and verbal communication skills with the ability to craft compelling messaging and narratives.
  
• Industry Knowledge: Indepth knowledge of the retail industry including current trends customer preferences and competitive dynamics.
  
• Creative Vision: Ability to think creatively and strategically driving innovation in marketing approaches to enhance brand presence and customer loyalty.
  

Preferred Qualifications:

• Experience in launching and marketing premium/luxury retail products.
  
• Proficiency in marketing automation tools (e.g. HubSpot Marketo).
  
• Certifications in digital marketing brand management or related fields.
  

What We Offer:

• Competitive Salary: We offer a competitive salary package commensurate with experience and qualifications.
  
• Career Growth: Opportunity to work on highprofile projects and advance your career in a rapidly growing company.
  
• Innovative Environment: Work in a dynamic and creative environment with a team of passionate professionals.
  
• Employee Benefits: Comprehensive benefits package including health insurance performance bonuses and professional development opportunities.