As a Senior Account Manager Influencer Marketing Specialist for LOr al at SamyAlliance you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends influencer marketing and exceptional problemsolving abilities.
Requirements
Key Responsibilities:
- Strategic Campaign Development: Receive briefs and work collaboratively with LOr al and Samys teams to develop highlevel strategic and creative campaign proposals.
- Influencer Selection and Management: Identify and select the best influencer profiles create detailed content calendars and ensure content meets highquality standards and requirements.
- Campaign Performance Oversight: Supervise daily campaign performance making strategic adjustments to maximize results.
- Event Coordination: Provide leadership and support during events and brand activations ensuring seamless coordination between influencers and the brand.
- Crossfunctional Collaboration: Partner closely with the booking and data teams to innovate negotiation strategies identify market trends and generate comprehensive postcampaign reports.
- Problem Resolution: Lead the resolution of any issues during campaign execution demonstrating a proactive and strategic approach.
- Results Analysis and Reporting: Aggregate influencer results develop insights and identify valuable opportunities for the client working with the data team for enhanced social listening perspectives.
- Legal and Financial Management: Oversee all legal and financial matters related to assigned brands ensuring compliance and efficiency.
Requirements:
- Experience: 5 years of experience in influencer marketing or a related field with a proven track record of strategic campaign management.
- Skills: Advanced social media knowledge deep understanding of influencer marketing trends and high proficiency in Excel.
- Attributes: Strategic thinker highly analytical exceptional creativity and strong leadership skills.
- Knowledge: Comprehensive understanding of social media trends and the Spanish influencer landscape.
- Education: Relevant degree or equivalent experience.