Work in close collaboration with Sales, Service & Marketing to execute strategic and tactical programs for increasing brand awareness and market penetration and achieve revenue targets with market intelligence, market research for Immunoassay POCT.
Analyze key metrics that define success such as forecasting sales, conducting market surveys, evaluating market trends, measuring customer critical success factors through interaction with customers.
Implementation of integrated strategies encompassing advertising, promotions, and work in conjunction with Global Marketing Team for designing artwork & collaterals.
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