Senior Brand Manager
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Job Description
Strengthen and develop brand positioning and marketing mix strategy. Develop relevant communication tools for the respective TA/Brands.
Monitor market trends and competitors’ activities to identify opportunities, Key Business & Growth drivers
Set out strategic marketing direction for his/her brand(s) and manage the operational process in delivering it- Lead the implementation of the different marketing strategies with clear KPIs.
To Map and Manage the KOLs related to his/her area of focus. Meet them regularly to get feedback, data, market trends and validate the different communication materials/campaigns/Messages.
Employment Type
Full-time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
