Job Title: Digital Marketing Officer
Location: Remote
Type: Equityonly parttime (2530 hours per week)
Duration: Until funding secured (estimated 46 months)
About Us: NPPD CARE and BizVidya are innovative startups focusing on healthcare and education ecosystems. We are committed to transforming these sectors through technologydriven solutions and impactful products.
Role Overview: We are seeking a skilled and passionate Digital Marketing Officer to join our team. This role will be crucial in developing and executing digital marketing strategies to drive brand awareness engagement and growth for both NPPD CARE and BizVidya.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple channels (SEO SEM social media email marketing content marketing etc.).
- Manage and optimize online advertising campaigns (Google Ads Facebook Ads etc.) to maximize ROI.
- Create curate and manage engaging content for various digital platforms.
- Monitor and analyze website analytics and campaign performance metrics to inform and refine strategies.
- Conduct market research to identify trends opportunities and competitive landscape.
- Collaborate with design product and content teams to ensure cohesive and effective marketing efforts.
- Utilize marketing automation tools to streamline and enhance marketing processes.
- Build and maintain relationships with online influencers partners and other stakeholders.
Skills and Qualifications:
- Proven experience as a Digital Marketing Specialist or similar role.
- Strong understanding of digital marketing concepts and best practices.
- Proficiency in marketing tools and platforms (Google Analytics Google Ads Facebook Ads Manager SEO tools etc.).
- Excellent analytical skills and ability to interpret data to make informed decisions.
- Creativity and ability to produce engaging and highquality content.
- Strong communication and collaboration skills.
- Selfmotivated proactive and able to work independently.
- Passion for entrepreneurship and working in a dynamic startup environment.
Preferred Qualifications:
- Experience in the healthcare and/or education sectors.
- Knowledge of HTML/CSS and web development principles.
- Familiarity with CRM systems and marketing automation tools.
- Experience with A/B testing and conversion rate optimization.
Why Join Us:
- Opportunity to be a key decisionmaker and shape the future of healthcare and education industries.
- Work with a passionate and dynamic team dedicated to making a positive impact.
- Gain valuable equity in promising startups poised for growth and success.
digital marketing,automation tools,marketing automation