Social media management and operations
- Provide operational support for content creation and distribution, including managing content calendars, organising digital assets, and ensuring timely delivery of content.
- Helping manage social media accounts by scheduling posts, monitoring engagement, responding to comments and messages, and analysing performance metrics to optimise social media strategies.
- Assisting in the collection, analysis, and interpretation of marketing data and metrics to evaluate campaign effectiveness, identify areas for improvement, and make data-driven recommendations.
Reputation management and customer engagement
- Collaborate with the Marketing and Communications Officer to enhance customer experience across various touchpoints, including social media platforms, website interactions, and email communications.
- Foster meaningful relationships with our digital communities pan-platforms
Research
- Conducting market research and analysis to gather information about industry trends, competitor activities, and target audience preferences, which can inform marketing strategies and decision-making.
- Assist in crafting and curating engaging content to be distributed through newsletters, social media channels, and other communication platforms.
Supporting the team in additional tasks
- Support in understanding and refining the brand position to ensure it aligns with customer expectations and preferences.
- Providing administrative assistance to the marketing team, such as handling correspondence and organising marketing materials and resources.
- Other tasks as requested by the team