Work with digital marketers and stakeholders to design solutions that will help improve the user experience and drive improvement on our main KPI goals on Puffy.com.
Make data-driven, customer-centered design decisions.
Work closely with the front-end developer to bring the design solutions to life.
Create design deliverables such as variations for A/B tests, wireframes, and page designs.
Dive deep into session replays, heat mapping, and site analytics to understand customer behaviour.
Continuously prioritize and recommend design opportunities based on hypotheses formed from past data and best practices.
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