Digital Marketing Manager

Job Opportunity:Digital Marketing Manager
Company: MediWeightloss Corporate
Location: Tampa FL

Passionate About Healthy Living Quality of Life and WorkLife Balance We Want You!

Embark on a fulfilling journey with MediWeightloss Corporate in Tampa FL a dynamic workplace dedicated to preventive medicine. As the Digital Marketing Manager youll play a pivotal role with our franchise system marketing programswhile contributing to our mission of delivering exceptional care to our patients and improving their quality of life. Make a difference and be part of The One That Works!

Why Join Us:
Rewarding Environment: Enjoy a workplace that prioritizes preventive medicine and holistic wellbeing.
Talented Team: Join a skilled and collaborative team committed to making a positive impact.
Career Growth: Take advantage of opportunities for professional development and skill enhancement.

Key Responsibilities:

Manage all Digital Marketing and Tracking Programs

• Use discretion and independent judgement to manage PPC Paid Social and other local digital advertising programs for all franchises and Flagships(approximately 80100 accounts or more)
  • Contracting and billing
  • Overseeing trends and optimizations
  • Communicate and arrange meetings with franchisees and vendor
  • Tracking and Reporting
  • Primary liaison with approved vendor(s)
• Manage tracking and performance metrics for all marketing programs and activities
  • URLS
  • Landing Pages
  • Tokens
  • Phone Tracking Numbers

Website Improvements SEO and Analytics

• Contribute to SEO strategy development and implement all SEO efforts
  
• Oversee the Brands web presence and solve any website issues
• General website management (under the constraints of Django)
  • Coordination of IT support for website updates
  • Improve website with the help of vendors
• Build Landing Pages
• Administration of the Brands Google analytics accounts

Marketing Automation Lead Salesforce Marketing Cloud Platform Internal Specialist

• Optimize Salesforce Marketing Cloud setup and usage
• Build marketing automations and journeys measure success and identify tactics for improvement
  
• Collaborate with key internal stakeholders and vendors to maximize marketing technology software stack
• Work with Salesforce CRM administrator and development engineers (IT) to maintain quality checks on the database access permissions and
  analytic configurations
• Ensure compliance of data management adhering to GDPR CANSPAM CASL HIPAA and internal policies

Marketing Department Contributions

• Provide expertise input and assist in all digital media planning and recommendations for local regional and national marketing
  • Flagship Local Marketing Plans
  • StartUp/ Grand Opening Marketing Plans
  • CoOp Marketing Plans
  • Ongoing Franchise Support answering questions and providing marketing advice
• Contribute to department reports and updates
• Assist with promotions photo/video shoots testimonial management and creative ideas
• Contribute to content development and other special projects as assigned
• Identification and communication of marketing best practices (local lead generation for Franchisees)
• Present at System Standards Training or company events and develop educational content as needed
• Liaise with other departments such asIT Operations Franchise Operations and Business Development to ensure accurate implementation of
  marketing strategies and policies

Qualifications:

• Minimum of 3 years experience in the internet marketing/digital industry
• Google Analytics and Ads certified
• Experience with Salesforce Marketing Cloud
• Experience with website development and management
• Goal oriented selfdirected and selfmotivated within a team environment
• Proficiency in Marketing Internet Marketing and Social Media
• Experience and demonstrated ability to deliver effective presentations/ Public Speaking
• Experience developing effective marketing plans with large and small budgetsI
• Must be proficient in Microsoft Office

Benefits:
Competitive salary
Health insurance
Retirement savings plan
Paid time off and Paid Holidays
Professional development opportunities
Discounts on products and services
Flexible Hybrid work schedule