Job Opportunity:Digital Marketing Manager
Company: MediWeightloss Corporate
Location: Tampa FL
Passionate About Healthy Living Quality of Life and WorkLife Balance We Want You!
Embark on a fulfilling journey with MediWeightloss Corporate in Tampa FL a dynamic workplace dedicated to preventive medicine. As the Digital Marketing Manager youll play a pivotal role with our franchise system marketing programswhile contributing to our mission of delivering exceptional care to our patients and improving their quality of life. Make a difference and be part of The One That Works!
Why Join Us:
Rewarding Environment: Enjoy a workplace that prioritizes preventive medicine and holistic wellbeing.
Talented Team: Join a skilled and collaborative team committed to making a positive impact.
Career Growth: Take advantage of opportunities for professional development and skill enhancement.
Key Responsibilities:
Manage all Digital Marketing and Tracking Programs
- Use discretion and independent judgement to manage PPC Paid Social and other local digital advertising programs for all franchises and Flagships(approximately 80100 accounts or more)
- Contracting and billing
- Overseeing trends and optimizations
- Communicate and arrange meetings with franchisees and vendor
- Tracking and Reporting
- Primary liaison with approved vendor(s)
- Manage tracking and performance metrics for all marketing programs and activities
- URLS
- Landing Pages
- Tokens
- Phone Tracking Numbers
Website Improvements SEO and Analytics
- Contribute to SEO strategy development and implement all SEO efforts
- Oversee the Brands web presence and solve any website issues
- General website management (under the constraints of Django)
- Coordination of IT support for website updates
- Improve website with the help of vendors
- Build Landing Pages
- Administration of the Brands Google analytics accounts
Marketing Automation Lead Salesforce Marketing Cloud Platform Internal Specialist
- Optimize Salesforce Marketing Cloud setup and usage
- Build marketing automations and journeys measure success and identify tactics for improvement
- Collaborate with key internal stakeholders and vendors to maximize marketing technology software stack
- Work with Salesforce CRM administrator and development engineers (IT) to maintain quality checks on the database access permissions and
analytic configurations - Ensure compliance of data management adhering to GDPR CANSPAM CASL HIPAA and internal policies
Marketing Department Contributions
- Provide expertise input and assist in all digital media planning and recommendations for local regional and national marketing
- Flagship Local Marketing Plans
- StartUp/ Grand Opening Marketing Plans
- CoOp Marketing Plans
- Ongoing Franchise Support answering questions and providing marketing advice
- Contribute to department reports and updates
- Assist with promotions photo/video shoots testimonial management and creative ideas
- Contribute to content development and other special projects as assigned
- Identification and communication of marketing best practices (local lead generation for Franchisees)
- Present at System Standards Training or company events and develop educational content as needed
- Liaise with other departments such asIT Operations Franchise Operations and Business Development to ensure accurate implementation of
marketing strategies and policies
Qualifications:
- Minimum of 3 years experience in the internet marketing/digital industry
- Google Analytics and Ads certified
- Experience with Salesforce Marketing Cloud
- Experience with website development and management
- Goal oriented selfdirected and selfmotivated within a team environment
- Proficiency in Marketing Internet Marketing and Social Media
- Experience and demonstrated ability to deliver effective presentations/ Public Speaking
- Experience developing effective marketing plans with large and small budgetsI
- Must be proficient in Microsoft Office
Benefits:
Competitive salary
Health insurance
Retirement savings plan
Paid time off and Paid Holidays
Professional development opportunities
Discounts on products and services
Flexible Hybrid work schedule