Digital Marketing Specialist
Posted on :
26-07-2024
Employer Active
1 Vacancy
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Job Description
- Work closely with social media specialists on social media performance marketing campaigns to generate interest, leads, and launch initiatives.
- Own and maintain Kaizen Firm’s website in terms of functionality and content, ensuring all content is regularly updated and reviewed.
- Utilize Google Analytics for website traffic reporting, UTM tagging and campaigns, and monitoring website health/issues.
- Develop and maintain relationships with existing and prospective digital media marketing partners, identifying relevant trends and engaging platforms that maximize marketing results.
- Report and monitor the performance of digital marketing activities, adjusting and streamlining lead generation processes and effectively capitalizing on opportunities to drive sales.
- Seamlessly and consistently integrate and optimize our CRM system and database into all digital marketing activities and reports to measure success.
- Conduct regular market and competitor research to stay aware of competitors' digital marketing activities and benchmark our efforts accordingly.
- Manage and tag all digital marketing activities to easily track leads and monitor the sales team's progress.
- Manage all marketing campaigns and be able to extract reports and conversions via our accounts to assess the success of digital marketing efforts.
- Build and execute social media paid marketing campaigns with specific CTAs and report on their success.
- Manage and own the website CMS and analytics backend to report on key metrics monthly.
- Utilize Google Analytics for website traffic reporting, UTM tagging, and campaigns, and for monitoring website health/issues.
Employment Type
Full-time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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