Develop and maintain new and existing Cards initiatives/products and related service offering(s) to align with CB’s strategy.
Develop CRM sales calendars and initiatives for the Cards based on the forth set business objectives & KPIs.
Implement Cards Business Plans items to align with CB’s strategy .
Prepare the annual action plan to achieve the product KPIs.
Design and execute the Cards Campaigns to ensure achieving the annual KPIs.
Proactively measure cards campaigns performance continuously though performance reports, and main cards KPIs to insure contribute positively to revenue growth.
Execute efficiently the Cards Life cycle Management strategy and initiatives to achieve targeted objectives.
Expand cards proposition via enhanced customer value proposition and merchants tie-ups to insure top of wallet choice for AB customers.
Monitor & analyze the market developments & the competitions actions in order to make sure that our proposition is the top in the market.
Facilitate the review and approval of policies and procedures for cards relevant activities.
Contribute to digital transformation efforts by carrying out various initiatives to enhance customer experience through electronic channels and driving them toward digital banking.
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