Senior PR amp Influencer Manager

Job title:Senior PR & Influencer Manager

Flexibility: Hybrid working with flexible hours

Reporting to: Head of Marketing North America

Location: WFH/The Office based in Borough London

Who are we

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The Role

We are looking for a talented and ambitious Senior PR & Influencer Manager to lead PR and Influencer strategy in our Direct Markets (primarily US & UK).

In this role youll get to:

• Develop and implement a comprehensive influencer marketing strategy that supports our broader marketing objectives is brandbuilding in nature and aids our commercial goals.
• Plan manage and monitor the influencer marketing budget ensuring the most effective and efficient spending to yield the best ROI.
• Own all contract negotiations between influencers and management agencies with the ability to negotiate terms to ensure seamless endtoend execution.
• Manage our US PR agency & oversee UK agency (supporting the UK Marketing Executive) to drive media coverage across print online and broadcast.
• Deliver monthly data analysis of all influencer campaigns and activity providing thorough insight into results demonstrating how these are aligned with objectives (campaign/departmental/company) & presenting these to senior stakeholders including SLT.
• Deliver postcampaign wrapup reports which demonstrate how activity performed against the objective and highlight areas of improvement and any lessons to be learned for future initiatives
• Own the Influencer budget for the US setting and monitor spending overseen by Head of Marketing US. Monitor the influencer marketing budget for the UK ensuring the most effective and efficient spend to yield the best ROI.
• Manage one direct report lead motivate appraise and develop this person

What we are looking for in you:

• Proven experience planning and executing a successful influencer strategy across multiple social platforms and multiple geographies.
• Knowledge of both UK and US markets and influencer landscapes.

• Exceptional experience curating and maintaining strong influencer relationships.

• Tangible experience navigating contracts talent deals and negotiations.
• Creative mindset and attention to detail to ensure our influencer content is on brand inspiring and engaging.

• Experience developing reports metrics and specific KPIs aligned to business objectives.

• Experience working crossfunctionally and influencing stakeholders.

• Experience working for a globally recognized brand.
• Exceptional people management skills and a desire to create a collaborative working environment including external agencies direct reports and the wider marketing team.

• Resilience to work in a fastpaced environment with multiple ongoing projects.

• A cando attitude and allround positive team player.
• We intend to create a center of excellence for influencer marketing and this role will play an integral role in demonstrating and validating this via results award entries and speaking events so we are looking for someone ambitious and excited by the opportunity to develop this aspect of the marketing function.

We know that imposter syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply even if you dont tick everything on the list wed love to hear from you!

The good Stuff:

For all your hard work and dedication we have fantastic rewards for you

• A flexible workplace with core hours from 10 am to 4 pm.
• 25 days holiday with the option to buy more holiday days.
• Enhanced Family Policies.
• Period & Menopause Policies.
• Enhanced Pension scheme.
• Life Assurance 4 x salary.
• Medical Insurance with Axa.
• Medical cash plan.
• Enjoy a meetingfree Friday with a 4.00 pm finish to kickstart your weekend.