Senior Captain

• Develop and implement strategies for digital marketing campaigns to meet company goals and objectives.
  
• Monitor and analyze digital media performance to adjust strategies and tactics as needed.
  
• Optimize digital campaigns using SEM best practices.
  
• Monitor competitor activities and identify areas of improvement.
  
• Identify trends and insights, and optimize spend and performance based on the insights.
  
• Brainstorm new and creative growth strategies.
  
• Plan, execute, and measure experiments and conversion tests.
  
• Manage relationships with media partners.
  
• Develop and manage a budget for digital media campaigns.
  
• Stay up-to-date on digital marketing trends and best practices.
  
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  
  

Requirements

• Bachelor s degree in marketing, communications, or related field.
  
• At least 5 years of experience in digital media management.
  
• Excellent understanding of digital media platforms and analytics.
  
• Strong knowledge of SEM, Social and other digital marketing strategies.
  
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  
• Experience in optimizing landing pages and user funnels.
  
• Experience with A/B and multivariate experiments.
  
• Excellent interpersonal skills.
  
• Fluent in Arabic and English.