SEO Website Specialist

Role and Responsibilities

Performing keyword research competition research conducting SEO audits implementing onpage SEO strategies and technical SEO improvements building quality backlinks and analyzing web analytics using SEMRush tool.

Identify and resolve any SEO issues promptly to ensure our website performs well in search results.

Use data analysis to understand website traffic user behaviour and conversion rates making informed decisions to improve SEO strategies.

Monitor and report on important SEO metrics such as website traffic and keyword performance.

Stay informed about emerging SEO trends and technologies exploring new approaches to enhance our SEO efforts.

Collaborate with Business units for content creation web merchandising product priorities target keywords landing pages and updates.

Closely work with the agency for local landing page creation and web merchandising campaigns.

Actively work on IndiaMart for buyleads add new products optimization of catalogues with BUs for improving the Quality score and visibility of the products on IndiaMart and weekly reporting.

Monthly meetings with IndiaMart team for feedback and implementation of new strategies to improve the performance.