Collect and analyse market data/trends, including aspects such as changes in customer needs, introduction of new technologies, changes in regulation and government initiatives to identify opportunities to further business growth
Identify new business opportunities, including new markets, growth areas, customers, partnerships, products and services, or new ways to enter existing markets according to portfolio, marketing and sales strategies
Develop new business models such as agriculture value chain, co-financing, Cropwise solutions, soil health initiatives and others to support business growth
Lead the implementation of approved innovation models in close collaboration with BA stakeholders, ensuring efficient use of resources
Once a project is launched, manage and report progress, compare the program against KPIs, and capture lessons learned/improvements for future implementation
Following a successful pilot, ensure proper handover of initiatives entering the scale-up phase
Manage effective collaboration and coordination with both internal and external stakeholders, provide training, develop relevant marketing materials and communication plans
Lead and support the implementation of the new Country GTM’s as well as their revision
Manage the Business Sustainability Agenda of BA Middle East and work closely with relevant internal stakeholders
Manage given budget for implementation of the new business models and deliver profitable growth
Develop and support a culture of process excellence, optimization and simplicity though effective partnering with support functions
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