Commercial Strategy Senior Manager

1. Development of Commercial Plans:

○ Lead the creation and execution of comprehensive commercial plans that align with company profit and loss (P&L) objectives.
○ Develop long-term strategic goals and actionable plans to achieve these objectives.
○ Drive the development and execution of strategic initiatives to support business growth.
○ Ensure plans are innovative, strategically sound, and effectively implemented.

2. Cross-Functional Collaboration:

○ Collaborate with multiple departments to ensure the seamless execution of strategic initiatives.
○ Facilitate teamwork and effective communication across the organization.
○ Serve as a liaison between departments to harmonize objectives and ensure alignment with overall business strategy.

3. Performance Tracking and Analysis:

○ Regularly monitor, analyze, and report on performance metrics against predefined targets.
○ Identify areas for improvement and implement corrective actions.
○ Use data-driven insights to continuously refine and optimize business strategies.
○ Foster a data-driven culture within the team and organization.

4. Operational Process Enhancement:

○ Work closely with the operations to improve work processes and enhance funnel efficiency.
○ Implement best practices to optimize KPI performance and conversion rates.
○ Develop and refine strategies to align with evolving market conditions.
5.

Product Process Enhancement:

○ Collaborate with the product team to improve product efficiency and effectiveness.
○ Ensure product enhancements align with commercial objectives and customer needs.
○ Drive innovation in product offerings to maintain a competitive edge.

6. Demand Generation Strategy:

○ Develop and implement a robust lead acquisition strategy.
○ Collaborate with performance marketing, sales, and other relevant departments.
○ Optimize lead generation channels and processes to maximize quality lead flow.

7. Market Analysis and Competitive Intelligence:

○ Continuously assess market needs, trends, and competition.
○ Identify and align new business opportunities with organizational goals.
○ Develop strategies to maintain a competitive advantage in the market.

8. Team Leadership and Development:

○ Build and lead a high-performing commercial strategy team.
○ Provide mentorship, guidance, and professional development opportunities to team members.
○ Foster a collaborative, results-driven, and innovative team culture.

9. Financial Management:

○ Develop and manage the budget for the commercial strategy department.
○ Ensure financial targets are met and aligned with overall company goals.
○ Implement financial controls and risk management strategies to protect and grow profitability.