Marketing Automation Specialist Marketing Technology Team

Job Description

Hi there!
We are Semrush a global IT company developing our own producta platform for digital marketers. New stars are born here so dont miss your chance.
This is our

Marketing Automation Specialist role for those who strive to implement functional processes and drive them to full completion.

Tasks in the role

• Collaborate with business users and stakeholders to capture document and translate business requirements into detailed technical specifications partnering with Marketing Automation Specialist and Enterprise Architects
• Work closely with developers system architects and crossfunctional teams to design systems that meet business needs and ensure seamless integration across platforms
• Design build and manage complex marketing automation workflows for various stages of the customer journey from prospect nurturing to customer engagement
• Conduct feasibility studies to determine the viability of proposed solutions from a technical standpoint recommending strategies to management
• Participate in the development testing and implementation phases ensuring the solution meets both technical and business requirements
• Review marketing automated funnels for setting correctness and alignment with best practices
• Provide technical support to the sales and marketing team troubleshoot issues and proactively find solutions to optimize marketing automation processes
• Create and maintain technical documentation ensuring it is uptodate and accurately reflects business processes and technical requirements
• Support Marketo users
• Ensure that different systems and applications integrate seamlessly by working closely with vendors and internal teams
• Stay updated with the latest trends and best practices in marketing automation and MarTech

Requirements

Who we are looking for

• 2 years of experience working in the MarTech or CRM IT landscape
• Experience integrating MarTech or CRM systems with other software applications databases and APIs
• Understanding of database and data warehouse concepts SQL knowledge is a must
• Proficient in marketing automation software preferably with an understanding of Marketos automation capabilities email marketing lead scoring and CRM integration
• Strong analytical skills with the ability to interpret data draw insights and optimize campaigns for improved performance
• An ability to translate business needs to process requirements and pass the tasks for development
• A proactive problemsolving attitude with the ability to troubleshoot issues and find solutions independently
• Familiarity with project management methodologies (e.g. Agile Scrum) and tools (e.g. JIRA)
• Working knowledge of software engineering software development solution architecture and implementation of medium to largescale systems across multiple platforms

They say there are no perfect candidates but that might well be you if

• Preferred experience with Enterprise systems for Sales and Marketing (Marketo Salesforce etc.)
• You share our common values: Trust as we prefer to speak up and be our true selves; Sense of Ownership as its not worth wasting time on something you dont believe in; and enthusiasm for Constant Change as we are always looking to make things better

A bit about the team

You can get to know the team better at one of the interviews but some brief information about future colleagues will be useful now.

The Marketing Technology team is a development team dealing with Growth & Brand Marketing projects. We launch new projects that help marketing implement the most daring ideas to attract and retain users as well as boost our company brands awareness in the market. In addition we support the Semrush affiliate program and its development.

We will try to create all the right conditions for you to work and rest comfortably

• This offer stands for the hybrid work format: some days you work from the office and some #wfh. Trust us its an efficient way of work. Proven!
• Flexible working day start
• Unlimited PTO
• Hobby benefit
• Breakfast snacks and coffee at the office
• Corporate events
• Training courses conferences
• Gifts for employees

Finally a little more about our company

Weve been developing our product for 15 years and have been awarded G2s Top 100 Software Products Global and US Search Awards 2021 Great Place to Work Certification Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

users in America Europe Asia and Australia have already tried Semrush and over 1000 people around the world are working on its development. The Semrush team is constantly growing.

Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race religion creed color national origin sex pregnancy sexual orientation gender identity gender expression age ancestry physical or mental disability or medical condition including medical characteristics genetic identity marital status military service or any other classification protected by applicable local state or federal laws. All employment decisions are based on business needs job requirements merit and individual qualifications.