HubSpot Operations:
- Run and manage reports to provide insights into marketing and sales activities.
- Build and maintain basic automation to streamline workflows and enhance CRM functionality.
- Ensure data integrity within HubSpot, managing data imports, deduplication, and ongoing maintenance.
Marketing Operations:
- Develop and execute marketing strategies to support campaign objectives and drive business growth.
- Launch and manage paid advertising campaigns across multiple social media platforms
- Utilize Google Tag Manager to implement and manage tracking codes, ensuring accurate data collection.
- Leverage Google Analytics to analyze website traffic, user behavior, and campaign performance, providing actionable insights to the marketing team.
- Run daily reporting for the marketing manager.
Technical Integration and Tools Management:
- Use Zapier to automate workflows and integrate various marketing tools, ensuring seamless data flow and operational efficiency.
- Oversee the implementation and management of marketing technology tools, ensuring they are effectively utilized to support marketing and sales objectives.
- Work with developers to build out technical integrations cross-platform.
Communication and Collaboration:
- Coordinate with internal teams to ensure alignment on marketing and sales strategies.
- Provide training and support to team members on HubSpot and other marketing tools.
- Maintain open communication with clients to understand their needs and deliver solutions that meet their objectives.