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Job Description
- Google Ad Management: Develop and manage Google ad campaigns, including search, display, and shopping, ensuring they are optimized for performance and budget efficiency.
- Strategy and Direction: Develop and implement comprehensive digital advertising strategies that align with the company's goals and audience engagement objectives.
- Platform Expertise: Utilize deep knowledge of Google Business Suite for campaign management, along with proficiency on platforms like Meta, Pinterest, and Adroll
- Audience Segmentation: Conduct detailed audience research and segmentation to tailor campaigns effectively, maximizing reach and relevance.
- A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies, pivoting based on performance data to enhance outcomes.
- Analytics and Reporting: Leverage analytics tools to monitor, assess, and report on campaign performance with a focus on optimizing cost per click and improving ROI.
- Understanding Consumer Behavior: Apply insights into consumer behavior to refine advertising approaches, particularly within the home decor retail sector.
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
