Digital Marketing Specialist -

Position: Digital Marketing Specialist

Working Hours: MF Flexible 8 working hour with 4 hours overlap to speak with the client who works at 9am5pm EST (Eastern Time)

Salary: USD per month

About the Company

Our mission is to make the world's most important knowledge easy to learn internalize and apply to your life. By visualizing and clarifying complex insights from the world's greatest thinkers we're helping people around the world master essential topics and learn new skills quickly and easily.

Role Overview

The position entails managing a variety of digital marketing tasks including content creation using Adobe Suite or Canva familiarity with Meta advertising basic marketing analytics and planning and executing digital marketing campaigns across different channels. Responsibilities include adjusting landing pages identifying potential YouTube channels and influencers and staying updated on social media trends..

Duties and Responsibilities:

• Adobe Suite for photo and video editing or use of Canva
• Familiarity with Meta and how those ads work
• Basic understanding of marketing analytics
• Basic understanding media marketing campaigns
• Experiment with a variety of organic and paid acquisition channels like content creation content curation payperclick campaigns social media lead generation campaigns copywriting performance analysis
• Planning digital marketing campaigns including web SEO/SEM email social media and display advertising
• Will adjust landing pages to match ads
• Identify potential youtube channels and influencers to conduct reach outs with and then handle basic outreach before handing off to Head of Growth
• Will look at creative performance and identify where to experiment with next
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Create and design blogs newsletters or any materials used for social media and website platforms

Skills and Requirements:

• 13 years of experience in Marketing/Digital Marketing. Candidates must have at least 12 months of working experience in marketing.
• Must have experience creating ads
• Must have experience with video editing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
• Strong analytical skills and datadriven thinking
• Has excellent communication skills
• Proficient in Microsoft Tools and Google Suite
• Has good to excellent communication skills
• Has great attention to detail
• Ability to meet deadlines
• Requires minimal supervision