Ideating solutions to reduce churn, increase retention, and increase LTV for a subscription model business through customer interviews, statistical analysis, and collaboration with business partners.
Planning data-led churn reduction strategy, executing the tactics, overseeing implementation in a customer-first manner, and reporting on the success.
Developing, discovering, and maintaining churn KPIs and metrics
Creating processes for proactively identifying churn precursors and developing solutions that address these signals before cancellation.
Analyze churn reasons, creating an offboarding process and checklist, and conducting offboarding interviews to monitor and track why customers are leaving.
Develop a retention vision and strategy to accomplish that vision
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