Senior Manager Marketing Analytics mfd

Team

The Marketing Team is taking care of customer acquisition and customer retention for all of Raisins international savings and investments platforms. It is focusing on understanding the journey of (potential) customers and on optimizing the customer experience across all touchpoints.

We are seeking an experienced highly analytical and techsavvy Senior Manager Marketing Analytics to join our dynamic marketing team. The successful candidate will play a pivotal role in driving datadriven decisionmaking and optimizing marketing strategies to enhance overall business performance. The Senior Manager Marketing Analytics will be responsible for interpreting complex data sets identifying trends and providing actionable insights that contribute to the achievement of marketing objectives.

This role is fundamental to help scaling our business in an effective and efficient manner. It will be reporting directly to the CMO and will have the perspective to build an own team as we grow further. Marketing is the biggest investment position in our budget and thus this role is really important in the wider company context.

Your Responsibilities

• Data Analysis and Interpretation:
  • Conduct indepth analysis of marketing data including campaign performance customer behavior and market trends.
  • Setup and run A/B testing in close collaboration with the respective teams.
  • Translate complex data sets into meaningful insights and actionable recommendations for marketing strategies.
• Own and optimize Tracking Setup:
  • Own the configuration of Google Tag Manager being able to change and optimize configuration.
  • Monitor whether tracking works properly and adjust if needed. Both Web (Snowplow) and Mobile/App.
  • Align closely with Product and IT regarding optimization of the tracking setup and specify potential improvements.
• Performance Measurement and Reporting:
  • Align with marketing stakeholders regarding key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives.
  • Regularly monitor report and analyze marketing performance against established KPIs.
  • Be responsible for standard reports and dedicated campaign reports.
  • Continuously improve cost reporting and forecasting to enhance predictability as we scale investments.
• Attribution and statistical modeling:
  • Drive further development of attribution models to ensure the best possible investment allocation per market.
  • Try to capture value of investments with limited measurability e.g. offline via statistical modeling.
• Collaboration:
  • Collaborate with marketing teams to develop datadriven strategies and optimize campaigns for improved performance. You will deliver the analytics part and work closely with the respective teams on the interpretation/ conclusion.
  • Work closely with other departments such as data analytics and data engineering country managers and business lines product development and finance to ensure alignment of marketing efforts with overall business goals.

Your Profile

• Bachelors degree in Marketing Business Statistics or a related field. Masters degree is a plus.
• Minimum of 5 years experience as a (Marketing) Analyst with a focus on data analysis and interpretation. Leadership experience is a plus.
• Strong proficiency in data analytics tools such as Google Analytics Looker or similar platforms. Knowledge of customer data platforms would be a plus.
• Advanced skills in statistical analysis and data visualization tools (e.g. Python R Tableau) and in SQL.
• Excellent communication skills with the ability to present complex data findings in a clear and understandable manner.
• Strong problemsolving and criticalthinking skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Basic knowledge and interest in financial products would be a plus.
• Good level of English language is essential knowledge of other European languages (e.g. German Dutch or Spanish) is a plus.

If you are a datadriven marketing professional with a passion for turning insights into action we invite you to apply for this exciting opportunity to contribute to our companys success.

Join our mission join our team and grow with us!

At Raisin we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team which connects more than 40 different nationalities.

Youll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River ideally connected to public transportation and surrounded by a variety of restaurants and shopping opportunities.

As part of our team you will benefit from:

• Personal training budget of 2000 and 4 full training days per year.
• Access to Babbel for continuous language learning.
• Hungry all the time Snacks daily fresh fruit as well as drinks provided at the office.
• Flexible working hours home office and 28 vacation days.
• Enjoy more than 50 different sports with Urban Sports Club: We subsidize your membership with more than 20 per month.
• A company pension scheme (Betriebliche Altersvorsorge) which we support with 20%.
• Do you miss being in the office The Deutschland Ticket gets you there which we subsidize with 25 per month.
• You are moving from another country or city to join us We will support your relocation.