Sr PPC Executive

We are Looking for aSeniorPPC(Pay Per Click) Executiveto Join our Marketing Team:
Experience: 3 to 5Years
Location:Mohali Punjab (Work From Office)Shift:12 PM to 10 PM (UK Shift)
Qualification:Graduation with relevant experience and Certifications. MBA is an added advantage.
Salary: 4 LPA to 5 LPA

Role & Responsibilities:

• Plan and form effective paid search strategies

• Run and optimize different PPC (Pay per click) campaigns

• Run and optimize video marketing campaigns

• Manage ad accounts on multiple platforms like Google Ads Bing FB LinkedIn Twitter Instagram etc

• Plan a budget and monitor bids to increase ROI

• Track KPIs to evaluate performance and pinpoint issues

• Deliver reports for administration and management

• Compose appealing and brief copies for adverts

• Discover approaches and ways to decrease the risk of click fraud

• Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends

• Maintain and monitor keyword bids account daily and monthly budget caps impression share quality score and other important account metrics

• Communication with team and management on project development timelines and results

• Negotiate/close deals and handle complaints or objections

Minimum Skills Required:

• 35years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)

• Experience with website analysis using various analytics tools including Google Analytics and internal reporting tools.

• Experience working with popular PPC ad platforms (Google AdWords Bing AdCenter FB ads etc).

• AdWords / Bing certification is a plus.

• Basic knowledge of paid video marketing.

• Ability to work in a flexible work schedule.

• Hubspot CRM knowledge/experience added advantage.