Marketplace Manager
Posted on :
08-11-2024
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
- Building, planning and executing an annual calendar of campaigns and events, in-app & web events, optimizing for local and seasonal events, and brand building activity.
- Executing against a promotional & value strategy, working with the merchant partners to drive value for our customers.
- Working with our in-house creative departments to develop integrated campaigns.
- Working with the in-house social media & influencer team to build activity to support campaigns.
- Brainstorming and implementing event plans and concepts.
- Design and implement a Go-to-Market (Marketing) Strategy including brand positioning, communication strategy, in-app promotions, promotional strategy, consumer targeting etc.
- Leverage market data, customer segmentation, competition mapping, value proposition, competitive advantage and together with the stakeholders.
- Build overall brand awareness across all segments of the market, recognize and react to market trends, and deliver localized campaigns to meet aggressive growth targets.
- Establish KPIs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes.
- Align, implement and lead multi-channel digital marketing campaigns to drive brand awareness, user acquisition, retargeting, retention and user growth with digital team.
- Report results, conduct in-depth analysis on campaigns. performance, and provide improvement suggestions daily/weekly/monthly.
- Optimize all digital marketing campaigns and ads to reach success metrics.
- Manage campaign budgets, timeline, ROI, and data-driven improvements through optimization.
- Work closely with the digital marketing team to adapt the marketing plan for best performance as trends change.
- Report to and work with the VP to allocate and manage digital marketing spend as required, track costs and success accordingly.
Employment Type
Full Time
Department / Functional Area
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
