Our client is renowned for their dynamic and innovative approach to online retail, offering a wide range of electronics and technology products through major e-commerce platforms. The company is committed to leveraging cutting-edge marketing strategies to enhance product reach and customer engagement.
Join our client's team, a leading provider in the online retail space, as an SEO Specialist
Key Responsibilities:
Product Listing Optimization
- Utilize expertise in the Amazon portal to optimize product listings for maximum visibility and sales.
- Conduct keyword research and implement SEO strategies to improve product search rankings.
- Optimize product titles, descriptions, and images to enhance product discoverability and conversion rates.
Amazon Advertising Management
- Manage Amazon advertising campaigns to increase product visibility and drive sales.
- Develop and implement advertising strategies, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Monitor campaign performance and optimize ad placements, targeting, and budget allocation for maximum ROI.
Search Ranking Improvement
- Implement strategies to improve product search rankings on Amazon.
- Monitor search trends and algorithm updates to stay ahead of the competition and adapt strategies accordingly.
- Work with internal teams to optimize product offerings and enhance search relevance.
Competitor Analysis
- Conduct regular analysis of competitor listings, pricing, and advertising strategies.
- Identify opportunities for differentiation and competitive advantage in the Amazon marketplace.