Head of Product Marketing and Research

Collinson is the global privatelyowned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide marketleading airport experiences loyalty and customer engagement and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass the worlds original and leading airport experiences programme. Travellers can access a network of 1500 lounges and travel experiences including dining retail sleep and spa in over 650 airports in 148 countries helping to elevate the journey into something special. We work with the worlds leading payment networks over 1400 banks 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Visa Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFC.

Our mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition the success of our business is delivered through the diverse and talented team of over 1800 global colleagues.

Purpose of the job

The Head of Product Marketing and Research will play a pivotal role in leading both strategic product marketing initiatives and insightful research efforts. This dualfocused role demands a blend of visionary leadership market acumen and analytical prowess to drive the success of our product portfolio and shape future business strategies.

This position requires a dynamic individual who excels in strategic thinking collaborative leadership and the ability to translate insights into actionable strategies that drive business success. The Head of Product Marketing and Research will be instrumental in shaping the future of our product offerings and market positioning.

In addition this pivotal role requires dynamic leadership and strategic oversight of highprofile research and development initiatives. You will lead manage and deliver impactful programmes and projects across travel and loyalty sectors.

Crucially your expertise in applied research project leadership and product marketing will be instrumental in achieving positive impacts on product launches and organisational insights.

Key Responsibilities

Strategic Development and Execution:
Develop and implement comprehensive product marketing strategies for specific products or product lines to drive product growth and market penetration.
Design and implement the strategy for developing research measurement data and insight work.
Devise and implement effective gotomarket strategies aligned with business objectives.
Create and refine value propositions and messaging for marketing campaigns and client communications.
Craft compelling product positioning and messaging for target audiences.
Connect diverse insights to formulate strategic recommendations that drive business growth.
Align research initiatives with a single overarching research goal.

Research and Market Analysis:
Conduct market research to uncover unique value propositions and opportunities.
Oversee all market research activities to ensure a deep understanding of market trends customer needs and competitive landscape.
Stay updated with key developments in travel tourism loyalty and airport ecosystem as well as innovations in research and evaluation methods.
Stay informed on industry trends competitive landscape and customer insights to guide strategic decisions.
Monitor and analyse product performance metrics providing actionable insights.
Team Leadership and Development:
Lead and mentor a team of product marketers and researchers fostering a culture of innovation performance and excellence.
Foster a collaborative and resultsoriented environment within the product marketing team ensuring continuous improvement and KPI achievement.
Recruit train and mentor a highperforming team.
Project Management and Delivery:
Design lead and deliver research and development programmes and projects ensuring timeliness quality budget adherence and impact measurement.
Manage the creation of marketing materials including product brochures whitepapers case studies and digital content.
Stakeholder Engagement and Communication:
Present research findings and marketing plans to senior leadership and other stakeholders providing actionable recommendations.
Present findings and recommendations to senior stakeholders effectively.
Continuous Improvement:
Monitor and report on the effectiveness of marketing campaigns and research initiatives adjusting strategies as needed to achieve desired outcomes.


Knowledge skills and experience required

Knowledge:
Market Analysis: Deep understanding of market research methodologies data analysis and market segmentation.
Product Lifecycle Management: Familiarity with all stages of the product lifecycle from concept through to launch and beyond.
Product Marketing Strategies: Expertise in developing and implementing comprehensive Product marketing strategies that align with business objectives.
Research Techniques: Proficiency in various qualitative and quantitative research techniques including surveys focus groups and user testing.
Industry Trends: Indepth knowledge of industry trends competitive landscape and emerging technologies relevant to the product.
Customer Insights: Ability to derive actionable insights from customer feedback market trends and competitive analysis.

Skills:
Strategic Thinking: Strong ability to think strategically and translate market research findings into actionable business strategies.
Leadership: Proven leadership skills with the ability to manage and inspire a diverse team of product marketing and researchers.
Analytical Skills: Exceptional analytical skills with the ability to interpret complex data sets and present findings in a clear concise manner.
Communication: Excellent written and verbal communication skills for creating compelling messages and presenting research findings to stakeholders.
Project Management: Strong project management skills including the ability to manage multiple projects simultaneously and meet deadlines.
Collaboration: Ability to work crossfunctionally with product development sales and other departments to ensure cohesive marketing strategies.

Experience:
Product Marketing: Extensive experience in product marketing preferably within a relevant industry.
Market Research: Proven track record in conducting and overseeing market research activities including experience with both primary and secondary research methods.
Team Management: Demonstrated experience in managing and leading a team of marketing and research professionals.
Successful Campaigns: History of developing and executing successful product marketing teams to drive product awareness adoption and growth.
DataDriven Decisions: Experience in utilising data and analytics to inform marketing strategies and measure performance.
Stakeholder Engagement: Experience working with senior leadership and stakeholders to align marketing and research efforts with business goals.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our ongoing success.

We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.

In your application please feel free to note which pronouns you use (For example she/her/hers he/him/his they/them/theirs etc).

If you need any extra support throughout the interview process then please email us at

We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices. Our Beacons will be your point of contact if you or someone you know needs support.