Market Research and Marketing Analyst
Posted on :
10-07-2024
Employer Active
1 Vacancy
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Job Description
Requirements
Responsibilities:
- Conduct thorough market research using various techniques and tools to gather relevant data (e.g. surveys interviews focus groups online research).
- Analyze consumer behavior trends and preferences to uncover insights that inform marketing strategies.
- Interpret data and translate findings into clear and actionable recommendations for marketing campaigns product development and overall business strategy.
- Monitor industry trends and competitor activities to identify opportunities and threats.
- Collaborate closely with crossfunctional teams including marketing product development and sales to support their initiatives with datadriven insights.
- Prepare and present comprehensive reports and presentations that summarize findings and recommendations to key stakeholders.
- Stay updated on best practices in market research marketing analytics and industry trends to continuously improve methodologies and processes.
Benefits
Requirements:
- Bachelors degree in Marketing Business Administration Economics or related field; Masters degree preferred.
- Proven experience as a Market Research Analyst or similar role with a focus on marketing.
- Strong analytical skills with the ability to collect organize analyze and disseminate significant amounts of information with attention to detail and accuracy.
- Proficiency in statistical software and data analysis tools (e.g. SPSS SAS Excel Google Analytics).
- Excellent communication and presentation skills with the ability to translate complex data into actionable insights.
- Solid understanding of marketing principles and techniques.
- Ability to work independently and collaboratively in a fastpaced environment.
- Strong project management skills and the ability to handle multiple projects simultaneously.
- Experience with qualitative and quantitative research methodologies
Requirements: Bachelor's degree in Marketing, Business Administration, Economics, or related field; Master's degree preferred. Proven experience as a Market Research Analyst or similar role with a focus on marketing. Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy. Proficiency in statistical software and data analysis tools (e.g., SPSS, SAS, Excel, Google Analytics). Excellent communication and presentation skills, with the ability to translate complex data into actionable insights. Solid understanding of marketing principles and techniques. Ability to work independently and collaboratively in a fast-paced environment. Strong project management skills and the ability to handle multiple projects simultaneously. Experience with qualitative and quantitative research methodologies
Employment Type
Full Time
Key Skills
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