You will work closely with technical product management and customer facing teams.
Gain a deep understanding of the SaaS products, conduct research on related technologies to understand their uses and develop marketing strategies and documents accordingly.
Produce content about product capabilities including blogs, briefs, and whitepapers while translating product features into value. Develop strategic collateral, use cases, value propositions, and messaging based on consumer insights for use in all marketing communications materials and activities.
Plan communication channels effectively and innovatively to generate brand awareness and maximize the value of marketing investments.
Assess market and customer dynamics, incorporate insights into offer development and lifecycle activities.
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