Paid Social - Team Lead
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0 - 0 years
Not Disclosed
Salary Not Disclosed
Any Nationality
N/A
1 Vacancy
Job Description
- Develop and execute comprehensive user acquisition strategies to drive new users via social media channels.
- Collaborate with the media planning team to execute reach and awareness campaigns, broadening our target audience.
- Collaborate with the creative team to develop engaging ad creatives and messaging that resonate with our target audience of gamers.
- Lead creative testing to bring continuous learning and improvement to the creative strategy and creative production.
- Conduct in-depth analysis of campaign performance, including cohort analysis, LTV analysis, and ROI analysis, to identify trends and opportunities for optimization.
- Stay informed about industry trends, competitor activity, and emerging technologies to inform strategy and identify new growth opportunities.
- Work closely with internal stakeholders to define KPIs, track performance metrics, and report on the effectiveness of user acquisition efforts.
- Experiment with new acquisition tactics and platforms to continuously improve campaign performance and drive user growth.
- Delivering performance reports: presenting findings, results and recommendations on campaign strategies, target groups, and creative efficiency.
- Conduct appropriate lift tests to measure media effectiveness, along with utilizing other measurement and attribution methods.
Employment Type
Part Time
