Content Marketing Specialist

Key Responsibilities:

Content Creation and Strategy:

• Develop and write high-quality blogs focused on the company's product features, ensuring a deep technical focus that communicates complex concepts clearly.
• Craft engaging and informative tweet threads for technical product launches, enhancing visibility and engagement on social media platforms.
• Help develop a scalable content marketing framework to streamline and expand content production and distribution efforts.
• Act as a content expert with a robust understanding of the tech stack, or demonstrate the ability to quickly learn and find necessary information to create accurate content.
• Produce various content forms, including blogs, case studies, FAQs, and user guides, to support marketing and product initiatives.
  

Collaboration and Coordination:

• Work closely with the product and marketing teams to support high-impact campaigns, ensuring that content aligns with business goals and brand messaging.
• Collaborate with engineering and design teams to translate technical details into accessible and compelling content.
• Maintain a content calendar to ensure consistent delivery and engagement across all platforms, coordinating with internal teams for seamless execution.
  

Content Management:

• Coordinate with cross-functional teams, including sales and legal, to ensure brand consistency and accuracy across all content touchpoints.
• Stay up-to-date with industry trends and advancements to keep content relevant, innovative, and reflective of the latest developments in the Web3 space.
• Edit and revise content based on feedback from stakeholders and analytics data, continuously improving the quality and effectiveness of the content.
  

What Success Looks Like:

• Effective Content Strategy: You have developed and executed a high-impact content strategy that drives engagement and educates the target audience about the company's products.
• High-Quality Content: Your blogs, tweet threads, and other content forms consistently communicate complex technical concepts clearly and accurately, contributing to increased brand awareness and thought leadership.
• Seamless Collaboration: You work effectively with cross-functional teams to ensure content is aligned with business goals and brand messaging, resulting in cohesive and impactful campaigns.
• Continuous Improvement: You regularly update and refine content based on industry trends, stakeholder feedback, and analytics data, ensuring the content remains relevant and effective.
  

Required Skills and Qualifications:

• Excellent Communication: Verbal and written communication skills with high attention to detail.
• Experience: 4-5 years of experience in content marketing or technical writing roles, particularly within the blockchain industry.
• Track Record: Proven track record in developing and executing high-impact content strategies for B2B and developers.
• Technical Understanding: Decent understanding of the blockchain ecosystem and blockchain principles.
• Project Management: Strong project management skills with the ability to manage multiple content initiatives and meet deadlines.
• English Proficiency: 100% fluent in English, with impeccable writing skills.
  

This role offers an exciting opportunity for a Content Marketing Specialist to make a significant impact in a leading blockchain company. If you are passionate about blockchain technology, excel in creating compelling content, and are eager to drive growth through innovative content strategies, we invite you to apply and join our client's team.