Developing comprehensive social media strategies aligned with company goals, tailored to target audiences, and maximizing ROI across platforms like Facebook, Instagram, LinkedIn, and Twitter.
Identifying and optimizing digital channels to enhance brand awareness and drive growth, selecting effective platforms and methodologies for acquiring qualified prospects and scaling marketing efforts efficiently.
Planning, executing, and monitoring paid social media campaigns to ensure they meet objectives, including ad placement, targeting, and budget management, while analyzing performance and generating detailed reports to optimize ongoing campaigns.
Collaborating closely with the content team to ensure advertising content aligns with brand tone and objectives, offering insights into performance and suggesting adjustments as needed, while staying updated on social media and paid media trends and managing the budget for social media advertising within financial plans.
Coordinating across departments to ensure a cohesive digital marketing strategy, collaborating closely with the design team to develop creative marketing assets.
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