Senior Customer Insights Analyst

• Utilize advanced analytics techniques to extract insights from customer data, analyze customer behavior, preferences, and trends to identify opportunities for enhancing customer experiences.
• Conduct recurrent and ad-hoc customer related analysis for the various stakeholders in the group.
• Create reports and dashboards to track CRM performance, customer metrics, and pre/post campaign results.
• Work closely with the Data Engineering team to maintain and enhance CRM systems and databases.

• Ensure data integrity and accuracy, recommend, and stay up to date with database changes, and identify external data sources to support or improve the timely production and delivery of accurate analysis and insight.
• Stay updated on CRM trends, emerging technologies, and best practices.

• Conduct competitive analysis and benchmarking to identify opportunities for innovation and improvement.
• Deep dive into the company’s data (sales, visits, consumer behavior, external data) to understand customer behavior and business performance and recommend action points.