Familiar with top social media platforms -- including but not limited to FB, IG, YT, TikTok, LinkedIn, Pinterest, etc.
Keen sense of content development, and what works on social media.
Analyze data for actionable insights and intelligence - must be proficient or intermediate in understanding data analytics.
Craft content calendars, caption banks, and trendjacking posts with ease.
Leverage VaynerMedia tools, research and platforms to: perform content audits, collaborate with the media team to provide holistic success measurement frameworks.
Bring the consumer world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
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