Marketing Communications Officer

Job Description:

The Marketing Communication Officer is responsible for developing and executing the company's social media strategy, creating engaging content, and managing digital marketing campaigns. This role requires strong writing and design skills to produce visually appealing and compelling content across various social media platforms.

Key Responsibilities:

Develop and implement the company's social media strategy to increase brand awareness, audience engagement, and lead generation

Create and curate high-quality content (e.g., posts, videos, infographics) tailored for different social media channels

Monitor social media trends and analyze performance metrics to optimize content and campaigns

Collaborate with the design team to ensure a cohesive brand identity and visual aesthetic across all digital platforms

Manage and respond to customer inquiries, comments, and feedback on social media in a timely and professional manner

Stay up-to-date with the latest social media best practices, algorithms, and platform updates

Coordinate with the marketing and sales teams to align social media activities with broader marketing and business objectives

Measure and report on the success of social media initiatives, providing data-driven insights and recommendations for improvement

Required Qualifications:

Bachelor's degree in marketing, communications, digital media, or a related field

2-3 years of experience in social media management, digital marketing, or content creation

Proficient in using social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and social media management tools

Strong copywriting and storytelling skills, with the ability to create engaging, on-brand content

Familiarity with graphic design principles and experience using design software

Analytical mindset with the ability to interpret and act on social media analytics and performance data

Excellent communication and collaboration skills, with the ability to work cross-functionally

Adaptable and proactive in responding to changes in the digital marketing landscape