Marketing Manager - InterContinental

Marketing Manager - InterContinental
About Us

As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand.

Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience.

If you'd like to embrace a wider world of experiences and opportunities, we'd like to welcome you to the world's most international luxury hotel brand.

Located on Doha's longest private beach and nestled in landscaped gardens, the InterContinental Doha Beach & Spa features 12 restaurants, a range of recreational facilities, a free-form swimming pool, and the world-class Spa InterContinental.

Situated in an exclusive location, minutes from downtown Doha and major government and corporate offices and within minutes to the Doha Exhibition and Convention Centre, City Center Mall, and Doha Golf Club, our properties offer distinctive surroundings which will forever redefine luxury.

Your Day to Day

As the Marketing Manager, you will be responsible for the development of strategic B2B and B2C marketing plans for the hotel stay brand, loyalty brand and property managed outlets including effective resource deployment, for their implementation to drive total revenue, brand preference and market share growth. The role includes collaborating with the S&M leadership team on property to identify optimal segmentation for the hotel and outlets with clear targets & objectives per target and responsibility for ensuring systems and tracking is in place for evaluation of effectiveness against all marketing investments.

The role is accountable for messaging and imagery control on property, internal marketing processes and management of external marketing partners. Furthermore the role is responsible for creative Strategy, channel section and media mix to achieve objectives against established budgets.

You will be overseeing the functions of marketing communications and public relations of the Hotel, restaurants and bars, Conference and events, Spa and all leisure activities. You will be responsible for the planning, development and implementation of all marketing strategies and activities, external and internal, as well as the management of a high performing culture within the Sales and Marketing teams.

What We Need From You

Ideally, you'll have some or all of the following competencies and experience we're looking for:

• 5 years minimum in a Senior Marketing role with proven managing a brand, driving direction, alignment, execution and performance of the function to meet the business ambitions, translating strategy into annual plans and allocating resources to its effective delivery
• Expertise into annual plans and proficiency across a wide area of marketing disciplines in both a B2B and B2C capacity i.e. insights, strategy, planning, communications, loyalty programs, partnerships, CRM technology, channel management and performance
• Demonstrated experience in leveraging marketing opportunities through Digital and Social Medical platforms
• Leadership role over a team, with proven ability to assess team strengths and weakness, developing talent and successors
• Travel, Service industry experience preferred, FMCG, Advertising experience is an advantage