Overview
As a Product Marketing Manager intern you will play a key role in supporting the development and execution of marketing plans to drive product awareness generate demand and ultimately contribute to the growth of the business. This role is crucial in assisting with market research strategy development and crossfunctional collaboration to ensure the successful launch and promotion of our products.
Key responsibilities
- Assist in creating and executing gotomarket plans for new products including positioning messaging pricing and distribution strategies.
- Conduct market research to understand customer needs competitive landscape and industry trends to inform product strategy and positioning.
- Support the development of marketing collateral sales enablement materials and product documentation.
- Collaborate with crossfunctional teams including product management sales and content marketing to drive product adoption and success.
- Assist in analyzing sales and marketing data to evaluate the effectiveness of marketing campaigns and make datadriven recommendations.
- Contribute to the planning and execution of product launches events and promotional activities.
- Assist in developing and maintaining competitive analysis and market intelligence insights.
- Participate in customer and market feedback collection and contribute to product improvements and iterations.
- Support the creation and execution of digital marketing campaigns including social media email and content marketing initiatives.
- Assist in tracking and reporting on key performance metrics and KPIs for product marketing initiatives.
Required qualifications
- Enrollment in a Bachelors or Masters degree in Marketing Business or related field.
- Strong analytical and problemsolving skills with the ability to synthesize complex information.
- Excellent written and verbal communication skills with the ability to present ideas effectively.
- Demonstrated strategic thinking and ability to contribute to marketing strategy development.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Familiarity with market research competitive analysis and customer segmentation techniques.
- Proficiency in Microsoft Office suite especially Excel PowerPoint and Word.
- Ability to work collaboratively in crossfunctional teams and build strong working relationships.
- Basic understanding of digital marketing principles and tactics including SEO SEM and social media.
- Highly organized and detailoriented with a proactive and cando attitude.
communication,project management,market research,product marketing,research,customer