Performance Marketing Associate

Job Brief:


Responsibilities:

Should have worked with a wide range of Ecommerce industries like Fashion Apparel Food Cosmetic Cleaning Services Fitness & Education Industry.

Responsible for Endtoend client communication understanding their business pain points & requirements to achieve the digital growth.

Developed & Execute Strategy for Search Engine Marketing platforms including Google Ads YouTube Ads and Facebook & Instagram Paid Ads to achieve clients KPIs.

Launch different campaigns on Google Ads (Search Shopping Video Display & Performance Max Campaign) planning & allocating campaign budget.

Monitor accounts daily / monthly budget & optimize keywords ad copy extensions bids impression share CTR Conversion Conversion Rate Remarketing & Placement lists.

Launch Social Media Campaigns using the Sales Funnels approach Facebook Page & Instagram Account Audit Facebook Ads account Audit Pixel & Conversion API Set Up Website Analysis & Suggest new changes on the website if needed.

Optimize the campaigns on a regular basis to achieve the targets of Conversions ROAS Brand Visibility and allocate budget among the different platforms.

Creating reports using different online & in house tools and presenting it to the clients on weekly & monthly basis.

Communicate with team members and management on project development & results to meet client goals

Skills Required: Google Analytics PPC Digital marketing Email Marketing market research