Head Of Ecommerce-D2C

Location: Gurugram India

Mode of Work: OnSite

Brief Overview of the Job Description:

This role is responsible for developing executing and optimizing our online sales strategies to enhance customer engagement drive revenue growth and ensure a seamless customer experience. It requires a datadriven creative and strategic individual capable of managing endtoend operations across ecommerce platforms from user acquisition to conversion and retention.

Key Responsibilities:

Strategy & Planning:

• Develop and implement a comprehensive DTC ecommerce strategy aligned with overall business goals.
• Identify market trends customer needs and competitive landscape to drive strategic initiatives.

Site Management & Optimization:

• Oversee the daily operations of the ecommerce website ensuring an optimal user experience.
• Implement A/B testing and other optimization techniques to improve site performance and conversion rates.
• Collaborate with web developers and designers to enhance site functionality and aesthetics.

Marketing & Customer Acquisition:

• Plan and execute digital marketing campaigns including SEO SEM email marketing social media and affiliate programs.
• Develop and manage content strategies to drive organic traffic and improve search engine rankings.
• Utilize data analytics tools to track measure and report on campaign performance.

Customer Experience & Retention:

• Design and implement customer retention programs such as loyalty programs subscriptions and personalized experiences.
• Handle customer feedback and complaints ensuring prompt resolution and continuous improvement.
• Develop strategies to enhance customer satisfaction and increase lifetime value.

Inventory & Fulfilment:

• Coordinate with supply chain and logistics teams to ensure accurate inventory levels and timely order fulfillment.
• Manage relationships with thirdparty logistics providers and shipping carriers.

Data Analysis & Reporting:

• Use analytics platforms to gather insights on customer behavior sales performance and website metrics.
• Prepare and present regular reports on key performance indicators (KPIs) and ROI.

Team Leadership:

• Lead and mentor a team of ecommerce professionals fostering a collaborative and resultsoriented environment.

Coordinate crossfunctional teams including marketing IT and customer service to achieve business objectives.

Technologies to be Used:

• Ecommerce platforms (e.g. Shopify Magento)
• Digital marketing tools (e.g. Google Analytics AdWords)
• CRM systems
• Data analytics tools
• A/B testing tools
• SEO tools

Qualifications:

• Bachelors degree in Marketing Business Administration Ecommerce or a related field.
• 5 years of experience in ecommerce management preferably in a DTC environment.
• Proven track record of developing and executing successful ecommerce strategies.
• Strong understanding of ecommerce platforms digital marketing tools and CRM systems.
• Excellent analytical skills with the ability to interpret data and make datadriven decisions.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills.
• Creative thinking and problemsolving abilities.

Knowledge:

• Indepth knowledge of ecommerce platforms and digital marketing tools.
• Understanding of customer acquisition and retention strategies.
• Familiarity with data privacy and security regulations.

Skills:

• Analytical and data interpretation skills
• Project management and multitasking
• Strong communication and collaboration
• Creative problemsolving

Attitude:

• Proactive and resultsoriented mindset
• Strong sense of responsibility and ownership
• Eagerness to learn and adapt to new technologies

Work Environment:

• Collaborative and innovative work culture
• Emphasis on continuous learning and development
• Supportive and inclusive team dynamics

Key Performance Indicators:

• Revenue growth and ROI
• Customer acquisition and retention rates
• Site performance and conversion rates
• Inventory accuracy and order fulfillment efficiency
• Team Development and leadership Effectiveness

Salary and Benefits:

Competitive salary based on experience and qualifications Comprehensive benefits package including health insurance paid time off and professional development opportunities

Company Overview:

Our client stands as a leading player in the market dedicated to delivering topquality products and services to our valued customers. With an unwavering focus on innovation and customer satisfaction they continuously strive for excellence in every endeavor. Their passionate driven team is committed to making a significant positive impact within the industry ensuring they remain at the forefront of progress and success.

Remote Work :

No