Brand Health Monitoring: Conduct regular monitoring and analysis of brand health metrics such as brand awareness, brand equity, customer satisfaction, and loyalty. Utilize both qualitative and quantitative research methods to gather and interpret data.
Survey Design and Analysis: Design, administer, and analyze surveys to assess brand health. Collect feedback from consumers, analyze responses, and derive actionable insights.
Market Trends: Keep abreast of market trends, industry benchmarks, and competitive activities that impact brand health. Provide insights and recommendations based on market analysis.
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