Marketing Lead

We are seeking a dynamic and strategic Marketing Lead to join our team. The successful candidate will oversee the marketing efforts across multiple facets of our business offerings including Ops BD and overall DLK group marketing needs. From strengthening our digital footprint capitalising on latest industry trends; crafting compelling marketing outputs this role will be pivotal in driving awareness engagement and lead generation for DLK Group

Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all DLK social sites.

Coordinate flow of information and communication and disseminate it according to overall marketing plan/strategy: content media website updates internal communication blog case study

Build and execution of our email and digital communication plan working with the CRM Business Development and technical team

Responsible for setting up bulk emails process

Oversee digital marketing channels including website social media email campaigns and online advertising to optimize reach and engagement.

Lead the development of companywide social media management standards policies and rules of engagement

Grow new leads including marketingqualified leads by converting site traffic through callstoaction landing pages and lead generation content

Work with Business Development to improve organic search engine performance and goalsetting based on clickthrough rates traffic and conversions

Conduct market research and analysis to identify emerging trends Client preferences and competitive landscapes informing future marketing efforts

Mentor and provide training to all DLK individuals throughout the organization on best practices for creating managing monitoring and developing content for social networks

Build and manage the company s social media profiles and presence including Facebook Twitter LinkedIn and additional channels that may be deemed relevant

Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts whitepapers case studies videos webinars infographics etc.)

Identify ways to integrate social media into DLK business strategies and marketing campaigns.

Develop content and managing communications across various social media platforms including Facebook Twitter Linked In

Monitor and evaluate the performance of marketing initiative using datadriven insights to iterate and optimize strategies for maximum impact.

Requirements

• Bachelor s degree in Marketing. Communications or a related field advantageous
  

Basic understanding of Canva/Graphic design

Experience working with various Marketing tools

Experience working within the ICT sector

Tech Savy

Working knowledge of market research surveys and data analytics

Up to date with the latest trends and best practices in online marketing and measurement

Collaborative mindset and ability to work effectively in crossfunctional teams

Excellent verbal and written communication skills

Outstanding oncamera presentation

Creative thinking and ability to develop content

Strong time management with the ability to manage multiple priorities