Sr Brand Marketing Manager
Posted on :
14-06-2024
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Job Description
Overview:
TekWissen Group is a workforce management provider throughout the USA and many other countries in the world.
Job Title: Sr. Brand Marketing Manager
Location: San Jose CA 95002
Duration: 5 Months
Job Type: Contract
Work Type: Hybrid
JOB DESCRIPTION:
- Seeking a dynamic and experienced Senior Brand Marketing Manager to lead our brand strategy and drive impactful marketing initiatives.
- As the Senior Brand Marketing Manager you will play a pivotal
role in shaping our brand identity enhancing brand awareness and fostering customer engagement.
- You will collaborate closely with crossfunctional teams to develop and execute innovative marketing campaigns that resonate with our target audience and drive business growth.
- This role offers a unique opportunity to make a significant impact in a fastpaced and evolving industry.
Key Responsibilities:
- Develop and implement comprehensive brand marketing strategies to strengthen brand
positioning and increase market share.
- Lead crossfunctional teams in the development and execution of integrated marketing
campaigns across multiple channels including digital social media email and traditional advertising.
- Conduct market research and analysis to identify emerging trends consumer insights and competitive landscape to inform marketing strategies and tactics.
- Oversee the creation of compelling brand assets including messaging visual identity and creative content ensuring consistency and alignment with brand guidelines.
- Collaborate with product marketing growth and other stakeholders to ensure brand consistency across all touchpoints and customer experiences.
- Drive brand activation initiatives including sponsorships partnerships and events to enhance brand visibility and engagement.
- Monitor and analyse key performance metrics to measure the effectiveness of marketing
campaigns and optimize strategies for maximum impact.
Key Attributes:
- Proven track record of successfully developing and executing brand marketing strategies that drive measurable results.
- Strong leadership skills with the ability to inspire and motivate crossfunctional teams towards a common goal.
- Excellent strategic thinking and analytical skills with the ability to translate data and insights into actionable marketing initiatives.
- Creative mindset with a keen eye for design and storytelling able to develop compelling brand narratives and assets.
- Exceptional communication and interpersonal skills with the ability to build relationships and influence stakeholders at all levels of the organization.
- Highly organized with strong project management skills able to prioritize and manage multiple projects simultaneously in a fastpaced environment.
- Adaptability and resilience to thrive in a dynamic and evolving industry with a passion for innovation and continuous improvement.
- Bachelors degree in marketing business or related field; MBA or advanced degree preferred.
TekWissen Group is an equal opportunity employer supporting workforce diversity.
Employment Type
Full Time
Key Skills
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